A cause-driven coffee company uses video to drive sales and raise awareness at summer festivals.
In the Spring/Summer of 2015, Off The Leaf Coffee Company launched a new initiative called #EveryCupCounts. By placing high-capacity, high-quality coffee kiosks in music festivals around the country, Off The Leaf aimed to deliver thousands of espresso-based artisan coffee drinks daily to festivalgoers, while connecting consumers to three global causes.
To publicize the kiosks at the festivals, as well as to define the brand for future expansion, Off The Leaf worked with Nathan to create two videos: a 15 second teaser video of iced coffee being poured, and a 60 second text-based animation that explained the tour’s mission. The videos were shown between sets at festivals, driving festivalgoers to the Off The Leaf kiosks and encouraging their participation in the social campaign.